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Engagement Banking in Europe - new frontiers

Key challenges and priorities for banks across Central and Southern Europe.

Digital transformation is no longer a “nice to have” option in European banking — it’s an imperative. But, several key obstacles are preventing many banks from reaching this business critical level of banking excellence.

When surveyed about the major challenges in their customer journeys, these banks cited:

  • disjointed onboarding processes (33%)

  • sub-par client servicing (23%)

These banks also indicated their major business priorities for improving the customer journey were:

  • improving the omni-channel experience (54%)

  • improving personalization (52%)

  • improving client servicing (50%)

Download the report to gain access to the major challenges, business priorities, desired tech capabilities, and key recommendations of these European banks see as mission critical to keeping pace with the ever-increasing customer expectations and demands of customers.

Gain access to this study from Backbase and IDC

You’ll discover the critical perspectives from more than 50 of your regional banking peers. Benefit from their real-world insights and find out how an Engagement Banking Platform will help your bank:

Effortlessly embrace customer-centricity

Seamlessly orchestrate customer journeys

Completely overhaul your onboarding/servicing experiences

Effectively harness cutting-edge omnichannel tech