Webinar January 27, 2011

The Engagement Banking Strategy

Michael Degnan on customer engagement and loyalty

Michael Degnan, Engagement Banking Lead of SapientNitro, and Jouk Pleiter on why it’s time to make a commitment to customers or lose them.

Jouk Pleiter, CEO and Co-Founder of Backbase, and Michael Degnan, Engagement Banking Lead of SapientNitro give you a jump-start on Engagement Banking Strategy for 2011.

In this webinar you will learn:

  • What an Engaged Bank should look like, both from the technology and Customer Engagement landscape
  • How banks can rebuild trust with customers and deliver an experience that is convenient, comfortable and personal now that online banking has surpassed the branch as the “channel of choice”
  • How to utilize direct digital channels that were previously viewed as service-only as the key to re-engaging customers and creating deeper, stronger relationships
  • How implementing a Customer Engagement Platform can increase your online revenue, while acquiring and retaining customers

SapientNitro, part of Sapient, is an integrated marketing and technology services company. They create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for their clients. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific.